Wind

It is important to reassure customers that wind is a normal bodily function. A common cause for wind is swallowing air. This is because each time we swallow, we take air into the stomach. Eating too fast, gulping food and drink, drinking with meals, chewing gum, smoking or wearing loose dentures can all contribute to swallowing excess air.
Excessive wind could indicate the presence of Irritable Bowel Syndrome (IBS) and may cause abdominal discomfort.

A normal individual passes wind by the rectum on average 15 times per day (ranging between 3 and 40 times), depending on diet. A high fibre diet produces more wind than a low fibre diet or a low carbohydrate diet.

Key questions to ask

• Do you pass wind excessively i.e. more than 40 times a day?
• Are you taking laxatives, antibiotics or opiate-based medicines like codeine?

Use the term your customer feels most comfortable with:

• Wind
• Gas
• Flatulence

Lifestyle Advice and Treatments

• Try not to eat your food too quickly, and chew it properly – when you gulp down your meals, you swallow more air
• Avoid overeating – when you’re overfull your stomach tries to make room by getting rid of gas
• Avoid smoking and chewing gum – both of these make you produce more saliva, which means you swallow more air
• Avoid foods with a high quantity of unabsorbable carbohydrate (cannot be broken down and absorbed by your intestine), for example beans and broccoli
• Avoid suger-free foods that contain sorbitol
• Cut down on fizzy drinks, beer and/or coffee
• Get some exercise – it can keep your bowels moving normally
• Avoid tight clothing to allow wind to pass through unrestricted
• A natural remedy that may help is to drink two teaspoonfuls of peppermint water mixed in a small cup of hot water or drink herbal teas such as fennel or dill

For full Product Information please click here.

Request more information